Our Guide to Finding the Perfect Brow Product

Eye brow pencils are ideal for filling in sparse brows, exaggerating your arch, or extending eyebrow length on a daily basis. Use short, light strokes to imitate the look of natural hair, and pick a shade that closely matches your hair tone.

The product: Rimmel London Professional Eyebrow Pencil

Apply brow powder to subtly enhance the colour of your brows or create super defined, filled-in arches. A popular, everyday tool for adding allover definition—especially if you have extra sparse or pale brows—powders now come in both compact and applicator formats. Look for easy to blend, smudge-proof formulations.

The product: Shu Uemura Brow Palette

Applied on its own or in conjunction with other brow products, clear wax pencils work wonders to smooth out unruly or coarse brows. Most are pliable, and easy to apply; you can also work the product through your hair with a finger or brow brush post-application.

The product: NudeStix Brow Wax

Available either as a clear universal formulation or tinted hues to match your hair colour, brow gel helps to elevate and control thicker hair by setting and defining the shape and direction of your brows. Applied with a wand on its own for a low-key effect, or after pencil or powder for a very polished look that will hold all day long.

The product: Anastasia Beverly Hills Brow Gel

Used as a finishing step after applying product, brow brushes can help add direction and movement to your arches. Perfect for improving symmetry, smoothing out unruly hairs, or achieving the “brushed up” look. Look for a multi-tasker that comes with both a bristle tip and a round spoolie brush.

The product: Bobbi Brown Dual-Ended Brow Definer/Groomer Brush

Recently, microblading has become a more popular way of filling out sparse or thin brows, and adding definition and shape, on a semi-permanent basis. A form of tattooing done with tiny needles, the procedure can be expensive and should be performed by a specialist in a sterile setting. Fans love that the result can last from one to two years—although occasional touch ups might be needed—eliminating the need to use many other brow products on a daily basis.