Our Guide to Finding the Perfect Brow Product

Not so long ago, eyebrows were a low-maintenance beauty area that—for most of us—required little care beyond a weekly depilation via tweezing or waxing. These days, the creation and maintenance of bold, personality-flattering arches à la model Karlie Kloss or actress Rita Ora seems to have become a collective ambition. To help you sculpt, colour and otherwise enhance your brows into top shape, there are now many dozens of specialty products and cosmetic procedures on the market, each designed with different physical challenges and aesthetic goals in mind.